Discover Lehigh Valley®
Staff Directory

Alex Michaels joined the Discover Lehigh Valley team in October 2018. As President and CEO he is responsible for the overall operation of the organization. Alex spent his high school years living in Whitehall Township, and now resides in Easton, Pa after being away for 25 years. In his free time, he enjoys doing anything active, strength training, hiking with his dogs Oliver & Owen, reading, and binging his favorite shows on Netflix.

Favorite LV Attraction: Trexler Park in Allentown

Favorite LV Restaurant: Aman's & Daddy's Place

Fun Fact: Alex is a 1st generation Cuban American and has lived in 8 different states.

Bree joined the Discover Lehigh Valley team in April 2019. As Chief Operating Officer, she is responsible for overseeing DLV’s sales and services efforts—generating an economic impact by hosting conferences, meetings, sporting events, and group tour business in Lehigh Valley. Bree is from North Carolina and currently resides in Allentown, PA. In her free time, you can find her staying active and competitive; often trying a new sport competing in events.

Favorite LV Attraction: South Mountain Cycle & Cafe in Emmaus, or McCall Collective Brewery in Allentown

Favorite LV Restaurant:: Trivet Diner

Favorite LV Weekend Activity:: Being a tourist in Lehigh Valley, whether it be exploring a new park or restaurant

Alisa Lopano joined the Discover Lehigh Valley team in January 2018. As Director, Creative Services, she is responsible for designing all things DLV from the design of advertisements such as billboards or digital display ads, to photo & video development and execution, to new web content and imagery for DiscoverLehighValley.com—anything with DLV’s logo and brand. Alisa was born in Bethlehem, PA, raised in Nazareth, and spent time living in New York before relocating back to the “Christmas City.” In her free time, Alisa loves to antique, as well as experimenting with new recipes in the kitchen.

Favorite LV Attraction: The Roxy Theatre in Northampton

Favorite LV Restaurant: Three OAK Steakhouse

Favorite LV Weekend Activity: A hike at Jacobsburg State Park or tackling a home improvement project followed by a celebratory pint at Sherman Street Beer Company.

Holly joined the Discover Lehigh Valley team in November 2021. As the Director, Content & Social, she is responsible for overseeing all social media platforms, along with their content and strategies. Holly was born and raised in Montgomery County, and currently resides in the Philadelphia suburbs. In her free time you can find her cooking, hiking, writing, video editing, making delicious charcuterie boards, and spending time with her husband, Keith, and their Miniature Australian Shepherd, Charlie.

Favorite LV Attraction: Martin Guitar Factory & Museum

Favorite LV Restaurant: Mesa Modern Mexican in Easton

Fun Fact: You may have seen Holly on your TV, as she was a news anchor for WFMZ-TV 69 News before coming to DLV.

Hanna joined the Discover Lehigh Valley team in October 2023. As manager of Content & Social, she is responsible for coordinating and optimizing DLV's social media initiatives—whether that's creating captivating posts & videos, or tracking our social media performance. Hanna was born and raised in the Lehigh Valley and currently lives in Allentown. She was previously a news reporter for WFMZ. In her free time, she's shopping, watching reality tv, or grabbing dinner and drinks with family and friends!

Favorite LV Attraction: Hotel Bethlehem

Favorite LV Restaurant: Apollo Grill

Favorite LV Weekend Activity: Walking around Trexler Park or downtown Bethlehem

Maizee joined the Discover Lehigh Valley team in August 2022. As Manager, Tourism Development, she works directly with Lehigh Valley venues and hotels in order to grow visitation to the area through booked meetings, conference, and sporting events. Maizee is from a small tourist town in northern Minnesota and currently resides in Perkasie, PA. In her free time, you can find her hosting friends for a dinner party, trying new restaurants, and reading.

Favorite LV Attraction: Coca-Cola Park

Favorite LV Restaurant: Apollo Grill

Favorite LV Weekend Activity: Visiting one of the many farmers markets in Lehigh Valley

Sandra joined the Discover Lehigh Valley team in July 2022, As Manager, Operations & Community Development, she is responsible for day to day operations and community development through education and engagement around the value of tourism in Lehigh Valley. Sandra resides in North Whitehall Township, PA and in her free time you can find her spending time with family, watching documentaries, listening to podcasts, collecting unique art pieces, and volunteering with nonprofit organizations.

Favorite LV Attraction: Trexler Nature Preserve

Favorite LV Restaurant: Grille 3501 and Phonom1nal Vietnamese cuisine

Favorite LV Weekend Activity: Walking the downtowns, grabbing lunch, and enjoying nature

Caleb is responsible for building relationships with partners in the region, while maintaining a strong working relationship with hotels, attractions, restaurants, and all other partners. Caleb grew up in Michigan, where he attended Grand Valley State University and graduated with a degree in marketing and finance. Now living in Allentown, he enjoys going to sporting events, trying new restaurants, kayaking on the lake, and spending time with family!

Favorite LV Attraction: Dorney Park

Favorite LV Restaurant: The Shelby

Favorite LV Weekend Activity: Teeing off at one of the many golf courses in the Valley and getting a bite at a new restaurant.

Ashley is an Easton native who spent 3 years down south in Florida and South Carolina for graduate school and work. Now back in the Valley, you can find her grabbing dinner and drinks with friends, watercolor painting, cooking with family, and shopping for her clothing boutique.

Favorite attraction: Becky's Drive In

Favorite Restaurant: Porter's Pub & The River Grille

Favorite thing to do: Walk at Delaware Canal State Park & shop at the Belleville Market