Alex Michaels joined the Discover Lehigh Valley team in October 2018. As President and CEO he is responsible for the overall operation of the organization. Alex spent his high school years living in Whitehall Township, and now resides in Easton, Pa after being away for 25 years. In his free time, he enjoys doing anything active, strength training, hiking with his dogs Oliver & Owen, reading, and binging his favorite shows on Netflix.
Favorite LV Attraction: Trexler Park in Allentown
Favorite LV Restaurant: Aman's & Daddy's Place
Fun Fact: Alex is a 1st generation Cuban American and has lived in 8 different states.
Bree joined the Discover Lehigh Valley team in April 2019. As Chief Operating Officer, she is responsible for overseeing DLV’s sales and services efforts—generating an economic impact by hosting conferences, meetings, sporting events, and group tour business in Lehigh Valley. Bree is from North Carolina and currently resides in Allentown, PA. In her free time, you can find her staying active and competitive; often trying a new sport competing in events.
Favorite LV Attraction: South Mountain Cycle & Cafe in Emmaus, or McCall Collective Brewery in Allentown
Favorite LV Restaurant:: Trivet Diner
Favorite LV Weekend Activity:: Being a tourist in Lehigh Valley, whether it be exploring a new park or restaurant
Alisa Lopano joined the Discover Lehigh Valley team in January 2018. As Director, Creative Services, she is responsible for designing all things DLV from the design of advertisements such as billboards or digital display ads, to photo & video development and execution, to new web content and imagery for DiscoverLehighValley.com—anything with DLV’s logo and brand. Alisa was born in Bethlehem, PA, raised in Nazareth, and spent time living in New York before relocating back to the “Christmas City.” In her free time, Alisa loves to antique, as well as experimenting with new recipes in the kitchen.
Favorite LV Attraction: The Roxy Theatre in Northampton
Favorite LV Restaurant: Three OAK Steakhouse
Favorite LV Weekend Activity: A hike at Jacobsburg State Park or tackling a home improvement project followed by a celebratory pint at Sherman Street Beer Company.
Hanna joined the Discover Lehigh Valley team in October 2023. As manager of Content & Social, she is responsible for coordinating and optimizing DLV's social media initiatives—whether that's creating captivating posts & videos, or tracking our social media performance. Hanna was born and raised in the Lehigh Valley and currently lives in Allentown. She was previously a news reporter for WFMZ. In her free time, she's shopping, watching reality tv, or grabbing dinner and drinks with family and friends!
Favorite LV Attraction: Hotel Bethlehem
Favorite LV Restaurant: Apollo Grill
Favorite LV Weekend Activity: Walking around Trexler Park or downtown Bethlehem
Maizee joined the Discover Lehigh Valley team in August 2022. As Manager, Tourism Development, she works directly with Lehigh Valley venues and hotels in order to grow visitation to the area through booked meetings, conference, and sporting events. Maizee is from a small tourist town in northern Minnesota and currently resides in Perkasie, PA. In her free time, you can find her hosting friends for a dinner party, trying new restaurants, and reading.
Favorite LV Attraction: Coca-Cola Park
Favorite LV Restaurant: Apollo Grill
Favorite LV Weekend Activity: Visiting one of the many farmers markets in Lehigh Valley
Sandra S. Bieber
Manager, Operations & Community Development
Sandra joined the Discover Lehigh Valley team in July 2022, As Manager, Operations & Community Development, she is responsible for day to day operations and community development through education and engagement around the value of tourism in Lehigh Valley. Sandra resides in North Whitehall Township, PA and in her free time you can find her spending time with family, watching documentaries, listening to podcasts, collecting unique art pieces, and volunteering with nonprofit organizations.
Favorite LV Attraction: Trexler Nature Preserve
Favorite LV Restaurant: Grille 3501 and Phonom1nal Vietnamese cuisine
Favorite LV Weekend Activity: Walking the downtowns, grabbing lunch, and enjoying nature
Caleb is responsible for building relationships with partners in the region, while maintaining a strong working relationship with hotels, attractions, restaurants, and all other partners. Caleb grew up in Michigan, where he attended Grand Valley State University and graduated with a degree in marketing and finance. Now living in Allentown, he enjoys going to sporting events, trying new restaurants, kayaking on the lake, and spending time with family!
Favorite LV Attraction: Dorney Park
Favorite LV Restaurant: The Shelby
Favorite LV Weekend Activity: Teeing off at one of the many golf courses in the Valley and getting a bite at a new restaurant.
Ashley is an Easton native who spent 3 years down south in Florida and South Carolina for graduate school and work. Now back in the Valley, you can find her grabbing dinner and drinks with friends, watercolor painting, cooking with family, and shopping for her clothing boutique.
Favorite attraction: Becky's Drive In
Favorite Restaurant: Porter's Pub & The River Grille
Favorite thing to do: Walk at Delaware Canal State Park & shop at the Belleville Market
